Digital Expansion for a Retail Chain
Client Challenge
A mid-sized retail chain struggled to transition to e-commerce, relying heavily on physical stores without a cohesive digital strategy. Leadership faced resistance to digital adoption, while limited customer insights and supply chain inefficiencies weakened competitiveness. Without an omnichannel approach, the company risked declining revenue and reduced brand relevance in an increasingly digital marketplace.
Our Solution:
We implemented a phased digital expansion strategy to modernize operations and improve customer experience by:
- Launching a user-friendly e-commerce platform and integrating click-and-collect services.
- Leveraging data-driven personalization to enhance customer engagement and loyalty.
- Optimizing supply chain and inventory management to reduce costs and improve fulfillment.
- Aligning leadership and driving digital adoption through training and stakeholder engagement.
Outcome
- 42% Increase in online sales within 18 months, boosting revenue by 25%.
- 15% Reduction in supply chain and inventory costs through improved stock management.
- Seamless omnichannel integration, strengthening competitiveness against online retailers.
