The AdaptiveCulture Cube TM
Unlock Your Organizational Culture to Drive Growth
The Adaptive Culture Cube TM enables Leaders and Organizations to define, measure, and continuously improve their culture. Based on more than 20 years of research, we have identified nine key drivers that underpin the culture of any organization.

The 9 key Cultural Drivers you need to unlock
1. Care & Trust
Symbolizes the organization’s
soul, where collaborative
partnerships are built on
goodwill, confidence and
understanding, both internally
and externally.
2. Leadership
Is the catalyst where culture is
articulated and role-modelled
based on the aspired
behaviours and ways of working.
Ultimately, Leadership is
responsible for setting the
rhythm of the organization.
3. Purpose & Value
Represents the building blocks of the organization’s identity and the reason for being, where it describes the moral compass that sets the cultural direction.
4. Challenge
Drives a just culture based
on transparency and trust,
where it demonstrates a
deep commitment to making
a difference by challenging
each other.
5. Customer
Captures how an organization’s
culture can mobilize efforts and
resources towards the customer
through a branded and
memorable experience.
6. Alignment
Crafts the cultural discipline
required to connect day-to-day
actions to a shared vision, both
cross-departmentally and
throughout the organization.
7. Performance
Is the rigour in measuring the
results of individual and
collective efforts within the
organization and how these
efforts enable quality
outcomes for all stakeholders.
8. Capabilities
Relates to the collective knowledge, skills, and expertise in the organization, and how these are set up for success to deliver on the organization’s promise.
9. Development & Growth
Corelates with maintaining a competitive advantage based on identifying and nurturing capabilities organically and maximizing its impact strategically.
How does it work?
Based on your organizational
structure, each employee receives an
invite to complete the online survey
exploring the 9 Cultural Drivers.
These 9 Cultural Drivers are made up of
21 questions measured in a 5-point scale.
In addition to these, 4 additional themes
questions help uncover key cultural issues
qualitatively to dig deeper on the quantitative
insights from the 21 questions.
The uniqueness of the Adaptive Culture Cube TM is based on:
Ease of Navigation & Administration
With a design focused on simplicity for use at all levels of the organization, the survey takes less than 10 minutes to complete. Creating personal profile for leaders and managers takes less than 5 minutes.
Robust Benchmarking
Comprehensive comparisons allow organizations to benchmark their culture against industry standards externally; as well as internally across teams and departments. These comparisons offer valuable insights into cultural strengths and weaknesses at the macro and micro levels.
Interactive Results Dashboard
Your customized data is presented in an engaging and interactive format, making it easy for senior management to explore and understand the data. This is critical in empowering organizations to make informed decisions and strategic cultural adjustments.
Actionable Results at Local & Organizational Level
Based on the unique results of each organization, actionable insights are provided at the team level and within the broader organizational context. These insights provide Leaders and Managers alike with an overview of the company culture, enabling them to prioritize key actions moving forward.